valid
2022
short film, stickers
Valid is a short observation film which follows me contemplating about and redefining different means of validation. Through visual research of stickers that are being used to display a certain value of consumer objects, the redesign of them and further distribution, the first steps are taken in the process.
Finally, the distribution is being documented, and paired with a personal voiceover, which results in the final piece. The approach of this work is a multi-layered one: voiceover - distribution - redesign - analysis. This draws on the fact that often a hierarchy of institutions is at play with actors giving power and authority to different actors which only then have the right to assess and inform about values.
Valid wants to put attention on the fact that this hierarchy and any hierarchy, really, can be questioned and that the act of defining and believing an authority is intertwined with the ability to trust information they are offering.
Yet, information is often believed without having recognized which institutions one trusts. Valid reflects on this randomness and the naive positive belief that is often followed by it.